Pre IPO Insights
pre ipo trading

4 October 2022

Pre IPO Trading-A Quick and Simplified Guide

If done right and with the correct mindset, pre-IPO trading can be immensely advantageous and satisfying. However, as with every other venture that promises good returns, a great deal of risk is involved, and there is a bit of a learning curve.

This post provides a simplified but thorough explanation of pre-IPO investing, answering all the questions a new investor or trader could have. The aim is to give you the confidence to trade or invest in pre-IPO shares legally and help you appreciate the advantages and disadvantages of this approach to investing.

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What Is Pre-IPO Trading?

Pre-IPO trading is buying and selling private shares or equity of private companies at the later stages of funding or growth and those likely to initiate an initial public offering in the near term. The pre-IPO market has grown quite a bit in the past ten years as more and more VC-backed startups take longer to go public for various reasons.

Pre-IPO trading or pre-IPO investing has been a preserve of accredited investors, insiders, institutional investors, or high-net-worth individuals until recently, when it became possible to access pre-IPO placements. You can, today, identify promising startups that are likely to have a successful liquidity event and invest in them by purchasing available pre-IPO equity on a trading platform like Robinhood.

Right off the bat, it is essential to note that the primary motivation behind pre-IPO investing and trading is the promise of an impending IPO. For this reason, investors focus on viable startups that are on what many refer to as late-stage funding and mostly have venture capitalists behind them.

There are several reasons and conditions behind the availability of pre-IPO shares in today’s markets. Here are some of them:

Angel Investors Liquidating

One of the reasons you will find pre-IPO shares in the current market is because angel investors increasingly have to liquidate as companies are taig longer to go public than before. Most angel investors usually come in with clear targets on returns. They are usually more inclined towards liquidating when they hit those targets to invest in seed-stage startups.

Venture capital Capitalists Liquidating

Many venture capital firms are pretty conservative when investing in startups. They want to liquidate some of their equity at the right time to give their investors a good return and have money to invest in other promising businesses. Again, the fact that more and more companies are opting to stay private for longer is the reason for the growth of the trading of shares in these desirable secondary private markets.

When employees and founders are liquidating

Though it’s not very common, sometimes employees and founders of private companies may want to want to liquidate small portions of their equity before an initial public offering. Now they can do it through these secondary private markets, albeit at a smaller scale.

Tip: An important point to note here is that many available pre-IPO shares can be a red flag to investors because it shows a lack of confidence in the company.

Interest from Triple-A investors

pre ipo investors

A -rated investors such as hedge funds, mutual funds, and high-net-worth individuals are always looking for promising companies to invest in and are increasingly going to the pre-IPO private secondary market. The fact that a company is already well-advanced in terms of growth and maturity and likely to have a liquidity event makes it even more attractive to these investors.

An important thing to note is that pre-IPO investing can happen during the IPO process. Underwriters or investment banks managing an IPO tend to invite bids from triple-A investors way before the IPO issue in the public stock market, like the New York Stock exchange. However, pre-IPO trading does not happen in this window, so it’s a different thing altogether happening in the secondary market.

Why Companies Opt for Pre-IPO Trading

Companies choose Pre-IPO trading for several reasons:

Access to Capital: It allows them to raise funds quickly and efficiently before going public.

Valuation and Pricing: Pre-IPO trading helps establish a fair valuation and gauge market demand.

Early Investor Liquidity: It provides an opportunity for early investors to sell their shares and access liquidity before the IPO.

Strategic Investor Partnerships: Pre-IPO trading attracts investors who bring expertise and resources to help the company grow.

Reduced Time and Costs: Engaging in Pre-IPO trading can streamline the IPO process, saving time and reducing expenses.

Overall, Pre-IPO trading offers companies benefits such as capital infusion, market insights, liquidity, partnerships, and cost and time savings.

Can You Trade Before IPO?

Yes, you can comfortably trade pre-IPO shares in the secondary private market through a brokerage or online trading platform that lists pre-IPO shares from eligible brokerages and companies.

Here is how it works:

You open an account with a trading platform that also acts as a brokerage or open an account with a broker that offers pre-IPO shares.

  1. You select the company you want to invest in from the list of pre-IPO placements available with your broker or trading platform and the quantity you wish to invest. Please note that the pre-IPO companies you select should be ones you’ve carefully analyzed and have confidence in. Several tools and techniques are used to scrutinize private placements, or you could ask for investment advice from an expert analyst.
  2. You pay the broker the total amount plus agreed brokerage fees to complete your purchase and have the pre-IPO stocks reflected on your brokerage account or trading account. You can go through this process repeatedly for online trading platforms as you look for diversification opportunities in the pre-IPO market.
  3. After a trade, your broker will transfer the funds to the seller or private company selling pre-IPO shares. They will then transfer the shares to you through the broker.

You can also own pre-IPO shares through a mutual fund, ETF, or hedge fund. These investment entities are increasingly looking into the private pre-IPO market for opportunities. They often allow members to select pre-IPO shares to add to their portfolio or invest independently, depending on their approach to investing and the contract signed with their investors.

Can You Get Stock Pre-IPO?

Yes, you can get pre-IPO stocks outside the stock market through a pre-IPO broker, ETF, or mutual fund that includes them in their investment portfolio. Many late-stage startups are doing pre-IPO placements in the secondary markets, which are now open to all types of investors. Owning a pre-IPO stock means you have equity in the underlying company. Still, you don’t have voting rights or are entitled to dividends.

Investment banks appointed by companies to manage an IPO also tend to offer pre-IPO stock to a select group of investors early. If you qualify, either because you are an accredited investor or belong to a qualifying investment vehicle, you can enjoy early access to stocks before they are floated in the stock market.

What Are the Risks of Pre-IPO Trading?

As lucrative as it sounds, pre-IPO trading also comes with significant risks that you must be aware of before you put your hard-earned money on the line. Here are some of them:

High Volatility

Pre-IPO stocks tend to experience higher volatility than ordinary stocks as there is a lot of uncertainty, hype, and activity when a company is nearing a liquidity event like an IPO. As is often the case in the public markets, individual investors always find themselves at the mercy of more prominent, resource-rich investors who can drive the stock price up or down with large trades to their benefit.

Prudent, well-informed, and tactical retail investors can still ride pre-IPO price volatility to make quick gains and even bigger profits once the IPO is listed in the public market. It takes a lot of research and analysis to determine what company will likely have a good IPO and invest in it.

Flawed Valuation

A significant risk associated with pre-IPO trading is the risk of overestimating the value of a late-stage startup and losing money when the underwriters determine the accurate valuation during the IPO process. You’ll lose money if the first-day IPO price is significantly lower than the pre-IPO stock price. Avoid buying large blocks of shares in the pre-IPO markets to avoid significant losses.

Dubious Companies and Unicorns

There are many dubious companies and startups that turn out to be unicorns in the private pre-IPO markets. Research has shown that a large percentage of startups fail once VC funding runs out and they are forced into a private placement pre-IPO. Some of these unicorns don’t even go public. They may hold your money for longer than anticipated unless you sell them in the secondary markets at a loss.

Due diligence is the only way to avoid dubious companies and unicorns in the pre-IPO market. For instance, you can restrict your pre-IPO trades to companies with upcoming IPOs, as this type of information is usually all over. Also, please find out how the company is doing in terms of sales and whether it has achieved a sustainable competitive advantage.

How to Participate in Pre-IPO Trading


Participating in Pre-IPO trading can provide buyers with an possibility to put money into promising companies before they pass public. While this shape of making an investment became historically restrained to institutional investors, the emergence of specialized systems has opened doors for person traders as nicely. Here are some steps to bear in mind while looking for to take part in Pre-IPO trading:

  • Research reputable Pre-IPO trading platforms.
  • Create an account and complete verification.
  • Fund your account with the required capital.
  • Explore available Pre-IPO investment opportunities.
  • Evaluate investments based on your strategy and risk tolerance.
  • Place investment orders through the platform.
  • Monitor and manage your investments actively.

Remember to consider risks and seek professional guidance when needed.

Strategies for Successful Pre-IPO Trading

Pre-IPO trading presents unique investment opportunities, but it also carries inherent risks. To navigate this specialized market effectively, consider the following strategies for successful Pre-IPO trading:

  • Conduct thorough due diligence on companies.
  • Diversify investments across multiple opportunities.
  • Assess long-term growth potential.
  • Understand lock-up periods and their impact.
  • Stay informed and updated on market conditions.
  • Evaluate exit opportunities for liquidity.
  • Seek professional advice when needed.

What Are the Benefits of Trading Pre-IPO?

There are a few benefits associated with trading pre-IPO. Here are some of them:

No Limitations

Retail investors are usually limited to buying a certain number of a company’s shares in the public market during an initial public offering. On the contrary, you can buy as many pre-IPO shares as you want in a private placement depending on your risk appetite and availability of shares

Many Investment Opportunities

There are many more investment opportunities in the pre-IPO market compared to the public market. Only a few companies go public in a given financial year, but there are thousands, if not millions, of promising companies floating pre-IPO stocks.

Short-term Gains

The pre-IPO market allows you to make quick, short-term gains on your investments by investing in a company that is about to go public. You are guaranteed profit given that most IPOs are underpriced by design to prevent first-day underperformance and the risk of a fraudulent overvaluation.


Investing in pre-IPOs can be a rewarding experience, provided you understand the risks and know how to separate the wheat from the chaff through due diligence. Start investing in pre-IPO stocks today and realize your financial dreams! There are many brokers and trading platforms out there offering pre-IPO trading opportunities for retail investors like you

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